Pret, a sandwich shop here in the UK, regularly amazes me with their copywriting.
In a (misguided) bid to stimulate the economy the British government has just decreased the sales tax rate here and all the shops and businesses are having to update their prices.
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(Thank you Darling!)
We’re passing on the new lower VAT rate immediately.
Pret’s ‘Just Roasted’ coffee, ‘Just Made’ Soups & Hot Wraps, dine in prices … in fact all VAT…
